Clean Beauty – Buyer Beware

There’s nothing that irritates a cosmetic scientist more than the words ‘clean’ when it appears on beauty packaging. Clean is meaningless – there’s no standard and no authority to declare a product clean. Clean means different things to different people, but in a marketing context, it hopes to imply a special purity about a product that may or may not genuinely exist. The problem with slapping the word clean on beauty products are many, but not least the fact that […]

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